Relational Database

SFG offers the fulfillment industry true, real-time relational database technology. Developed by marketers and SFG's visionary programming team, our relational database is the heart of our fulfillment system, integrating customer information from all direct marketing business models and across all media to provide a unified view of the customer in a single customer record.

Other systems may appear relational because they are tied together behind the scenes. However, SFG's system was designed from the ground up in a relational format in order to be flexible and accommodate marketers' needs. SFG's relational database is centered on the single customer record at its core, using different business rules to run each business model and optimizing the fulfillment processes. This allows for advanced and flexible marketing, enriched customer service and efficient system enhancements.