NCOA & Address Hygiene

SFG runs the cleanest database services in the industry, running NCOA and several other address hygiene processes in multiple steps of each fulfillment process that uses customer information.

With SFG's in-house NCOA Link service, our partners can realize substantial cost savings, decreased delivery time and lower customer service issues all within the usual update cycle. Each of your billing cycles and fulfillment runs can be examined against the NCOA database during the update, per your preferences.

Our NCOA updates also play a pivotal role in reducing mailer costs and increasing responses by offering our direct marketing partners the ability to cleanse their mail files at the beginning and again at the end of the merge process. This provides a significant reduction in list rental costs, wasted mailing pieces and wasted postage. It can also increase response rates by allowing better targeting to get mailing pieces into the hands of the right prospects at the right addresses.

Utilizing our unified relational database that integrates customer information from all direct marketing business models, SFG has closed the loop with Move Update and greatly reduced the Undeliverable As Addressed (UAA) mail put into the mailstream for its clients. All customer records are stored in one location, making a change of address notice applicable to multiple revenue, title, invoice or renewal streams. One change of address is received, and every mailing list is updated automatically.